B3’s AI assistant answers Brazilians’ questions about how to start investing​

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June 14, 2024

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Contributed by LG Philippines

Samsung Electronics today announced the release of Galaxy Watch FE,1 a new addition to the Samsung smartwatch lineup designed to extend Samsung’s advanced and holistic wellness experience to even more users. Incorporating the groundbreaking hardware performance and advanced health and fitness monitoring features2 of Galaxy Watch, the Galaxy Watch FE features a stylish design and durable design. This new smartwatch is ideal for those looking to begin their journey to improve their overall wellness with comprehensive insights.



“At Samsung, we strive to bring health and fitness monitoring capabilities to as many people around the world as possible, helping them to make the changes needed to improve their wellness daily and help them reach their goals,” said Junho Park, VP and Head of the Galaxy Ecosystem Product Planning Team, Mobile eXperience Business at Samsung Electronics. “We’re excited to add the new Galaxy Watch FE to our wearables portfolio, offering more people access to personalized health insights that empower them to be motivated and stay healthier day and night.”

Style and Durability That Powers Everyday Wellness​

The Galaxy Watch FE, available in a size of 40mm, offers a refreshed look and feel based on the iconic design of the Galaxy Watch series. It comes in three colors — Black, Pink Gold and Silver — with new watch bands3 featuring distinct blue and orange stitching, enhancing the design and providing a stylish device that complements any look. In addition, Galaxy Watch FE offers a variety of new watch faces that allow users to customize their watch, while the one-click band also makes it easy to switch the band to mix and match to meet their style. Galaxy Watch FE features a Sapphire Crystal glass offering superior durability, which provides users with protection against scratches during day-to-day use.

Making Every Day Healthier and More Motivated​

Equipped with Samsung’s advanced BioActive Sensor, Galaxy Watch FE provides an array of powerful fitness and wellness functions that deliver personalized and actionable tips around the clock. To support better sleep for a good start to each day, Galaxy Watch FE offers a variety of advanced sleep features,4 from monitoring sleep patterns to sleep coaching5 and helping to create a sleep-friendly environment.6 Plus, users can monitor their holistic heart health with a pack of heart health monitoring features. Galaxy Watch FE offers HR Alert to detect abnormally high or low heart rates and the Irregular Heart Rhythm Notification (IHRN)7 feature to proactively monitor heart rhythms suggestive of atrial fibrillation (Afib). In addition, users can get a deeper understanding of their heart health by monitoring Blood Pressure8 and ECG.9



Users can track more than 100 different workouts along with their progress right from their wrist. For runners, advanced running analysis helps users not only analyze overall performance to maximize efficiency but can also provide insights and guidance to help prevent injury so they can keep moving toward their goals. For a more optimal running experience, Personalized Heart Rate Zone10 helps users set their own goals based on their physical capabilities.



Galaxy Watch FE helps users achieve their health goals and stay motivated. Body Composition11 provides comprehensive body and fitness data as indicators to track progress. In addition, users can receive motivational messages throughout their wellness journey to keep improving.

Experiences Powered by the Galaxy Ecosystem12​

As with every Galaxy Watch series, the FE offers seamless connected experiences between Samsung Galaxy devices. Users can quickly and easily locate their phone when disconnected from their Watch with Find My Phone.13 Remotely control your connected Samsung smartphone camera with Camera Controller14 to switch mode, change angle or zoom right from the wrist. Galaxy Watch FE supports Samsung Wallet,15 meaning users can pay for purchases as well as access identification cards such as their driver’s license or student ID on their smartwatch for a truly all-in-one digital wallet.

Availability16​

Galaxy Watch FE will be available globally this summer. To learn more about Galaxy Watch FE, please visit: www.samsungmobilepress.com, news.samsung.com/global or www.samsung.com/galaxy-watch.

Product Specifications​

1 Availability may vary depending on market, model and the paired smartphone. All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.
2 Intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment, monitoring or management of any medical condition or disease. Any health-related information accessed through the device and/or application should not be treated as medical advice. Users should seek any medical advice from a physician. Certain features may vary by market, carrier or the paired device.
3 Sold separately. Availability of watch bands may vary by market or carrier.
4 Sleep features are intended for general wellness and fitness purposes only. The measurements are for your personal reference only. Please consult a medical professional for advice.
5 Requires sleep data of at least 7 days, including 2 days off
6 Available on smart devices that are registered to SmartThings. Requires the latest version of Samsung Clock and SmartThings mobile apps.
7 The IHRN feature is only available in select markets. Available on Wear OS devices version 4.0 or later. It is not intended to provide a notification on every episode of irregular rhythm suggestive of AFib and the absence of a notification is not intended to indicate no disease process is present. It is not intended for users with other known arrhythmias. The features are supported via the Samsung Health Monitor app. Availability may vary by market or device. Due to market restrictions in obtaining approval/registration as a Software as a Medical Device (SaMD), it only works on watches and smartphones purchased in the markets where service is currently available (however, service may be restricted when users travel to non-service markets). This app can only be used for measuring in ages 22 and over.
8 The Blood Pressure feature is only available in select markets. To ensure accuracy, users should calibrate their device every four weeks with a traditional blood pressure cuff. The Blood Pressure feature cannot diagnose hypertension, other conditions, or check for signs of a heart attack. It is not meant to replace traditional methods of diagnosis or treatment by a qualified healthcare professional.
9 The ECG feature is only available in select markets. It is not intended to replace traditional methods of diagnosis or treatment. The feature is not intended for users with known arrhythmias other than AFib. Users should not interpret or take clinical action based on the device output without consultation of a qualified healthcare professional.
10 To update the ranges of each HR zone for running based on cardiopulmonary capabilities, it is required to run outdoors more than 10 min with constant speed of 4km/h or faster.
11 Body composition should not be used if you have an implanted pacemaker or other implanted medical devices, or if you are pregnant. Measurement results may not be accurate if you are under 20 years old. Intended for general wellness and fitness purposes only.
12 Availability of certain apps/features may vary by market, carrier or connected device.
13 The feature requires the user’s watch to be paired with their phone and to be signed into the same Samsung Account. Availability may vary by market and connected device.
14 Camera Controller is supported on Galaxy Watch4 and later released Galaxy Watch models when paired with Galaxy S9 series and later. Camera Controller zoom feature is available on Samsung Galaxy Watch4 series and later released Galaxy Watch models that are paired with a Galaxy S series, Galaxy Note series and Galaxy Z series smartphone running One UI 5.1 or above with Camera Controller support.
15 The availability of Samsung Wallet and its features may vary by market and paired smartphone.
16 Availability may vary by market or carrier. Supported models, colors, sizes and bands may vary depending on market or carrier.
17 Color availability may vary by market.
18 Measured without health sensors
19 Measured without band
20 Actual battery life may vary depending on network environment, usage patterns and other factors.
21 Wear OS Powered by Samsung works with phones running the latest version of Android (excluding Go edition and phones without Google Play Store). Supported features may vary between platforms and markets with compatibility subject to change.
22 LTE connectivity only available in LTE models.
23 Galaxy Watch FE is water resistant to up to 50 meters in depth for 10 minutes under the 5ATM rating. It is not suitable for diving or high-pressure water activities. If the device or your hands are wet, they must be dried thoroughly prior to handling. Galaxy Watch FE provides ingress protection (IP68) against dust and fresh water to a maximum of 1.5 meters for up to 30 minutes. Refer to user manual for further information, including care/use instructions.
24 Device activation is only available after connecting to a smartphone that supports Google Mobile Services. Compatible devices may vary by market, carrier or device brand.​

▲ invidis recognized SMART Signage QxC in its “Green Signage – Hall of Fame”




Samsung Electronics announced that its SMART Signage QxC has been honored in the prestigious “Green Signage – Hall of Fame” by invidis, a German digital signage consultancy.



The “Green Signage – Hall of Fame” recognizes sustainable digital signage products from display manufacturers around the world. This year, Samsung’s SMART Signage QxC series — specifically the QH55C model — has been recognized for reducing 168 listed carbon footprint metrics.




▲Samsung’s SMART Signage QH55C was awarded a place in invidis’ Green Signage Hall of Fame




Samsung remains committed to eco-conscious initiatives across the product lifecycle, exemplifying its sustainability efforts with the latest SMART Signage Q series (QHC, QMC and QBC).



These SMART Signage Q series models feature an Eco Sensor feature that adjusts screen brightness based on the surrounding environment, allowing users to manage power consumption more efficiently. Additionally, the rear covers on these models contain 10% post-consumer materials (PCM) to reduce the use of regular plastic during manufacturing.



Apart from this “Hall of Fame” honor, the Q series has achieved several other notable certifications including:

• Carbon Footprint certification from TÜV Rheinland – Making the Q series the first signage model to receive this award
• ENERGY STAR 8.0 certification from the Environmental Protection Agency (EPA) – Recognizing the series’ energy efficiency
• Electronic Product Environmental Assessment Tool (EPEAT) certification from the Global Electronics Council – Acknowledging the series’ eco-conscious design and manufacturing processes

The QH55C model was also featured at the Digital Signage Summit Europe (DSSE) in May 2024 where the latest innovations in digital signage sustainability were showcased.



Samsung’s ongoing efforts toward sustainability and innovation will continue to raise the bar within the digital signage industry, ensuring that environmental responsibility remains a priority alongside technological advancement.​

*According to market research company IBIS World, the estimated value of the global HVAC market as of 2023 was approximately USD 58.4 billion.



​

Samsung Electronics, a world leader in advanced semiconductor technology, today unveiled its latest foundry innovations and outlined its vision for the AI era during Samsung Foundry Forum (SFF) U.S., an annual event held at the company’s Device Solutions America headquarters in San Jose, California.



Under the theme “Empowering the AI Revolution,” Samsung announced its reinforced process technology roadmap, including two new cutting-edge nodes — SF2Z and SF4U — as well as its integrated Samsung AI Solutions platform harnessing the unique strengths of its Foundry, Memory and Advanced Package (AVP) businesses.



“At a time when numerous technologies are evolving around AI, the key to its implementation lies in high-performance, low-power semiconductors,” said Dr. Siyoung Choi, President and Head of Foundry Business at Samsung Electronics. “Alongside our proven GAA process optimized for AI chips, we plan to introduce integrated, co-packaged optics (CPO) technology for high-speed, low-power data processing, providing our customers with the one-stop AI solutions they need to thrive in this transformative era.”



The event featured presentations from distinguished industry thought leaders such as Arm CEO Rene Haas and Groq CEO Jonathan Ross, who took the stage to emphasize the robust partnerships with Samsung in tackling new AI challenges. Around 30 partner companies exhibited at booths, further highlighting the dynamic collaboration across the U.S. foundry ecosystem.

Empowering Customer AI Solutions With State-of-the-Art Process Technology Roadmap​

Samsung announced two new process nodes, SF2Z and SF4U, reinforcing its leading-edge process technology roadmap.



The company’s latest 2nm process, SF2Z, incorporates optimized backside power delivery network (BSPDN) technology, which places power rails on the backside of the wafer to eliminate bottlenecks between the power and signal lines. Applying BSPDN technology to SF2Z not only enhances power, performance and area (PPA) compared to SF2, the first-generation 2nm node, but also significantly reduces voltage drop (IR drop), enhancing the performance of HPC designs. Mass production of SF2Z is slated for 2027.



SF4U, on the other hand, is a high-value 4nm variant that offers PPA improvements by incorporating optical shrink, with mass production scheduled for 2025.



Samsung reaffirmed that its preparations for SF1.4 (1.4nm) are progressing smoothly, with performance and yield targets on track for mass production in 2027. Emphasizing its ongoing commitment to advancing beyond Moore, Samsung is actively shaping future process technologies below 1.4nm through material and structural innovations.

Continuously Advancing GAA Maturity​

With the onset of the AI era, structural advancements like gate-all-around (GAA) have become imperative to meet power and performance demands. At SFF, Samsung emphasized the maturity of its GAA technology, a key technological enabler in empowering AI.



Entering its third year of mass production, Samsung’s GAA process is consistently demonstrating continuous maturity in both yield and performance. Leveraging this accumulated GAA production experience, Samsung plans to mass produce its second-generation 3nm process (SF3) in the second half of this year and deliver GAA on its upcoming 2nm process.



Samsung’s GAA production has been steadily increasing since 2022 and is poised to substantially expand in the coming years.

Highlighting Cross-Company Collaborations for Turnkey Samsung AI Solutions​

Another highlight was the unveiling of Samsung AI Solutions, a turnkey AI platform resulting from collaborative efforts across the company’s Foundry, Memory and AVP businesses.



Integrating the unique strengths of each business, Samsung is offering high-performance, low-power and high-bandwidth solutions that can be tailored to suit specific customer AI requirements.



Cross-company collaboration also streamlines supply chain management (SCM) and reduces time to market, enabling a remarkable 20% improvement in total turnaround time (TAT).



Samsung plans to introduce an all-in-one, CPO-integrated AI solution in 2027, aiming to provide customers with one-stop AI solutions.

Diversifying Customers and Applications for a Balanced Portfolio Across AI to Mainstream Tech​

Samsung is also making significant strides in diversifying its customer base and application areas.



Over the past year, close customer collaborations have led to an increase in Samsung Foundry’s AI sales by 80%, reflecting its dedication to meeting evolving market demands.



In addition to its leading-edge process nodes, Samsung offers specialty and 8-inch wafer derivatives with continued PPA improvements and strong cost competitiveness. With this balanced technology portfolio, the company is catering to customer needs across automotive, medical, wearable and IoT applications.

Converging AI and Technology to Advance the Foundry Ecosystem Toward Collective Growth​

Building on the momentum of the SFF event, Samsung will also be hosting its annual Samsung Advanced Foundry Ecosystem (SAFE) Forum on June 13. Themed “AI: Exploring Possibilities and Future,” the forum will serve as a collaborative platform for ecosystem partners to discuss customizable technologies and solutions tailored for AI.



At this year’s forum, Siemens CEO Mike Ellow, AMD Vice President Bill En and Celestial AI CEO David Lazovsky are among the industry leaders who will present insightful perspectives on the future of chip and system design technologies.



The forum will also feature the inaugural Multi-Die Integration (MDI) Alliance workshop, following the launch of the MDI Alliance last year. Samsung will engage in extensive discussions with its alliance partners on mutual growth opportunities and specific collaborative initiatives, with a focus on 2.5D and 3D IC designs for comprehensive solutions development. These activities will further strengthen partnerships and foster a collective vision.​

Samsung Electronics today announced SmartThings Pro and next-generation display technologies for its award-winning digital signage lineup. The announcement is part of the company’s participation at InfoComm, the largest professional audio-visual industry trade show in North America, held in Las Vegas from June 12 to 14.



At Booth W1225, Samsung will showcase SmartThings Pro, an evolution of SmartThings with business-focused capabilities; Samsung Color E-Paper, an ultra-low power, lightweight and slim digital paper display; exclusive new generative AI functions for the Interactive Whiteboard (WAD series); and the new Samsung Business TV BED series, a UHD TV with flexible functionality for businesses across different sectors. These solutions will be displayed throughout InfoComm, with Samsung providing demonstrations and educational sessions to highlight the products’ wide-ranging benefits.



“We are pleased to introduce a variety of new solutions, services and products at this year’s InfoComm,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “Building on our legacy of being ranked No.1 in signage sales for 15 consecutive years, we are using this event to showcase our latest solutions that cater to diverse business needs.”

SmartThings Pro Brings New Intelligence to Business Environments​

SmartThings Pro extends Samsung’s hyper-connected smart home technology to business environments, enhancing sustainability, automating operations and improving the overall business experience. To better support business-to-business (B2B) customers, SmartThings Pro offers customizable Application Programming Interfaces (APIs) for seamless integration. It also features AI Energy Mode, an intelligent power saving technology that reduces energy consumption based on ambient brightness, content analysis and motion detection. This energy-saving algorithm is available for Samsung products connected to the SmartThings Pro ecosystem.



Additionally, SmartThings Pro enables users to check the connection status of various IoT devices through a user-friendly dashboard. This dashboard provides AI to analyze connected devices, helping users use their devices more efficiently and adopt energy-saving practices.







Beyond individual users, SmartThings Pro will also improve the general operations of connected devices in corporate environments, including SMART Signage, hospitality displays, air conditioning systems, digital appliances and much more. It also helps corporate clients manage various environmental factors such as temperature, humidity, lighting more effectively by linking various IoT products. It also integrates sensors like cameras to enhance monitoring and control capabilities. These features help users automate daily configurations and setups, resulting in more efficient and sustainable operations while reducing overall business costs.



Many of Samsung’s partners already plan to use the available APIs. Some of these partners include:

• Cisco, which will demonstrate API integrations with Cisco video devices at InfoComm and show how to integrate them with Webex Control Hub for scaled deployments.
• Aqara, which will enhance the Smart Hotel experience through co-operating experiences.
• Quividi, which will build a retail analytics solution with its online data center, VidiCenter, leveraging its new partnership with Samsung.

“We will further enhance Samsung’s IoT solutions for the B2B market through SmartThings Pro,” said Chanwoo Park, Executive Vice President at Samsung Electronics. “Our customized solutions strengthen display performance in apartment buildings, residential spaces, public facilities like schools and commercial spaces like retail, hotels and offices. SmartThings will not only improve performance for these operators, but it will reduce cost.”

Color E-Paper: Extremely Efficient, Lightweight and Slim Display for Businesses​

Samsung will unveil its ultra-low power display, Samsung Color E-Paper (EMDX model), for the first time at InfoComm. Seamlessly blending digital ink with innovative full-color e-paper technology, this new signage can replace analog or paper promotional materials.



The new product offers a more eco-conscious alternative to traditional promotional methods while delivering the high-visibility signage businesses need. The Samsung Color E-Paper operates at 0.00W1 when displaying static image and consumes significantly less power than traditional digital signage when changing images. Additionally, managers can remotely control the Color E-Paper, setting schedules to save energy with automatic wake-up and sleep times.







The 32-inch screen is equipped with QHD (2,560 x 1,440) resolution and a 60,000-color gamut (six colors per pixel: red, yellow, green, blue, white and black). Weighing only 2.9kg and measuring 17.9mm in width,2 it can be seamlessly installed in various locations, such as walls, tables or even ceilings, without additional mounts. This flexibility allows businesses and advertisers to deploy the Color E-Paper in multiple locations to effectively engage audiences while reducing operational costs.



Samsung Color E-Paper includes a dedicated mobile app3 that allows users to easily create or change content. It also supports the Samsung VXT solution, enabling real-time monitoring and remote integrated management of multiple displays simultaneously. The VXT CMS Canvas also offers a variety of templates optimized for E-paper displays, making it easier to produce content across different verticals.



For charging and data transmission, the Color E-Paper features two USB-C type ports and supports Wi-Fi and Bluetooth. It also includes 8GB of flash memory, an interchangeable bezel that allows users to change colors of the frame4 and VESA5 standard wall mount compatibility6 to provide users with enhanced connectivity, customization options and flexible mounting solutions.



The Color E-Paper panel utilizes the innovative E Ink Spectra 6 technology, a groundbreaking color solution designed for in-store advertising, indoor signage and replacing paper posters. It features an enhanced color spectrum and advanced color imaging algorithm to improve marketing and advertising performance.



“We’re excited to announce our partnership with Samsung to unveil the innovative 32-inch E Ink Spectra 6 for the signage market,” said Dr. FY Gan, President of E Ink Holdings. “This collaboration highlights our commitment to a brighter future with display solutions. By merging E Ink’s cutting-edge color e-Paper technology with Samsung’s signage expertise, we are poised to deliver low-power color displays that revolutionize digital promotion and communication, while enhancing sustainability strategies.”

Interactive Whiteboard: AI Capabilities Boost the Learning Experience​

First announced at ISE,7 the Interactive Whiteboard (WAD series) will make a grand entrance at InfoComm, loaded with new features that include generative AI capabilities.



New AI-powered features include automatic transcriptions from spoken lessons and the ability to generate detailed class summaries that highlight key points and main topics. By analyzing the teacher’s voice transcription, the written material on the display and provided educational materials, it can also generate quizzes for students. It also uses machine learning to improve content accuracy and block inappropriate content.



Additionally, through a collaboration with educational technology company Merlyn Mind, the display will feature voice recognition technology optimized for educational environments. This will simplify control of the Interactive Display and help tailor its functionalities to align with school-specific curricula.



“We are delighted to collaborate with Samsung Electronics, a global leader in educational technology and innovation,” said Dr. Satya Nitta, the CEO of Merlyn Mind. “Samsung has a long history of bringing advanced technology to classrooms, starting with Chromebooks over a decade ago. Together, we will continue to integrate our purpose-built AI for education with Samsung’s solutions to create more engaging and effective learning environments.”



These capabilities will roll out for all three different-sized models later in the year, providing more convenient usability and a higher contextual learning environment.

Samsung Business TV BED: Exceptional Image Quality With Flexible Functionality​

At InfoComm, Samsung will also showcase the Samsung Business TV BED series, offering UHD picture quality and flexible functionality. Available in a range of sizes8 – 43, 50, 55, 60, 65, 70, 75 or 85 inches – the TV can fit into almost any space, making it an optimal choice to enhance both the style and functionality of various environments. This solution meets the needs of sectors including restaurant industry, education, small/home offices and other small businesses.







Launching globally in Q3,9 businesses can use the existing Samsung Business TV App available on Android or iOS devices to remotely manage, schedule and display customized content effortlessly. It also supports SmartThings Pro and Samsung VXT, meeting a wide variety of business needs and providing lifelike clarity through 4K image quality and smooth device management.





1 The power measurement is based on IEC 62301 standards. According to the standards, the value rounded to the second decimal place, and the average power below 0.005W is indicated as 0.00W.
2 Specifications based on internal testing pre-launch. Final specifications subject to change.
3 App is available on Android and iOS.
4 Bezel frame sold separately
5 Video Electronics Standards Association
6 Compatible with 200×200 VESA mount
7 Integrated Systems Europe (ISE) is a leading audiovisual (AV) and systems integration trade show in Europe.
8 Size availability varies by region.
9 Specific launch timing will vary by region.​

Android Enterprise connects your Google products and services across Android, ChromeOS, Chrome Browser and Google Workspace.​

As Samsung continues to pioneer premium mobile AI experiences, we visit Samsung Research centers around the world to learn how Galaxy AI is enabling more users to maximize their potential. Galaxy AI now supports 16 languages, so more people can expand their language capabilities, even when offline, thanks to on-device translation in features such as Live Translate, Interpreter, Note Assist and Browsing Assist. But what does AI language development actually involve? Last time, we visited China to learn about the importance of partnering with other leaders in AI. This time, we’re in Brazil to explore how teams work across cultures and borders to bring Galaxy AI to more people.



A diverse country with more than 203 million people embodying a wide range of cultures and traditions, Brazil uses Brazilian Portuguese as its official language. Meanwhile, 22 neighboring countries use Latin American Spanish.



Although Brazilian Portuguese and Latin American Spanish are widely spoken, intricate variations in both languages presented various challenges when teaching Galaxy AI to discern and distinguish regional differences. That’s why Samsung R&D Institute Brazil (SRBR) collaborated with Samsung experts from Mexico — as well as third-party partners such as the science and technology institutes SiDi and Sidia — to assemble a multidisciplinary and highly skilled team that could tackle the task.

Lower Barriers, Higher Understanding​

The team used thousands of sources and a combination of machine learning and language processing tools to improve the AI model’s recognition of speech, written texts and regional variations. But local jargon and names of famous figures — including sports teams, celebrities and bands — vary widely between regions. Also, the same meaning can be expressed in many different words. While language models need localized data to gain a comprehensive understanding of the different languages to be translated, such variations inevitably present obstacles.







For example, swimming pool is “alberca” in Mexico — but it is “pileta” in Argentina, Paraguay and Uruguay. Meanwhile, in Colombia, Bolivia and Venezuela, swimming pool is “piscina”, which is also used in Brazil but with a slight tonal difference. And while Colombians might say “chévere” to refer to something cool, Mexicans instead say “padre.”



These differences represent huge challenges for AI language understanding and learning, but the team overcame them by building larger language models, refining processing tools — and collaborating across borders and time zones.



“We had to consider local slang and different ways of speaking before adapting and testing the model accordingly, which required close collaboration between the SRBR quality assurance (QA) team and development teams,” says Mateus Pedroso, Senior Manager and Head of Software Quality Lab at SRBR. “Since SRBR is located three hours ahead of the QA team in Mexico and 12 hours behind the management team in Korea, we had to create new communication channels and processes to align results and share progress. This multicultural collaboration generated a fiesta of ideas and solutions for Galaxy AI.”

Communicating Success​

Samsung’s philosophy of open collaboration came to life during this regional project as it was an iterative process that leveraged evolving technology on a global scale. To overcome linguistic and cultural barriers, the SRBR team needed to collect and manage massive amounts of data — continually refining and improving upon audio and text sources.



The teams carved out key areas of responsibility to ensure everyone could benefit from the collective skill sets across the company’s Latin American offices. The SRBR development team served as the intermediate stakeholder of the project, receiving directions from Samsung’s headquarters and developing new updates to improve the AI model while carrying out tests for numerous use cases.



“The testing phase required extensive communication and collaboration with QA teams to optimize the user experience, and each adjustment needed further testing and review,” says Leandro Flores de Moura, Software Development Manager at SiDi. “The success of Galaxy AI’s language capabilities is built on communication and collaboration as much as it is on technical expertise” adds Nathan Castro, QA Test Developer at SiDi.

A Roadmap for Culture​

What makes Galaxy AI particularly interesting for everyone involved is the fact that this wasn’t merely a language project. To them, language is a cultural guide that provides valuable insight into people’s heritage and identity.



“For SiDi’s QA team, this was an endeavor that will change the world by enabling cultures to come together and overcome the difficulty of communicating in different languages,” adds Estefanía Castro Suárez, Test Developer at SiDi. “Knowing we were part of this fills us with pride and motivation.”



“The way the SRBR team collaborated exemplifies what Galaxy AI sets out to achieve — making the world a smaller place through communicating, sharing and interacting with people, even those who speak different languages,” concludes Pedroso. “This capability will only grow as more languages come on board with Galaxy AI.”

Samsung Electronics today announced it is showcasing its The Frame display lineup at Art Basel in Basel 2024, in its role as the show’s first official visual display partner. This year’s event is being held from June 13 to 161 at Messe Basel exhibition center in Basel, Switzerland.



Founded in 1970 by gallerists from Basel, Art Basel, today stages the world’s premier art shows for modern and contemporary art, sited in Basel, Miami Beach, Hong Kong and Paris. For its 2024 edition in Basel, Art Basel will bring together 285 leading international galleries from 40 countries to present artworks of the highest quality across all media — from painting and sculpture to photography and digital works — by artists ranging from early 20th century modern pioneers to emerging contemporary practitioners. Art Basel will once again reaffirm its unparalleled position as a platform for discovery and encounters that drive the art world.







At Art Basel in Basel 2024, Samsung is hosting Samsung The Frame Lounge, an exclusive booth for its lifestyle TV The Frame, under the concept “A New Way of Exploring Art.” Models of The Frame are installed both inside and outside a dedicated lounge, as well as throughout the show, to present visitors with a variety of vivid screen experiences.



“By participating as the first official visual display partner of Art Basel in Basel, The Frame has further established itself as the lifestyle TV we all think of when it comes to digitally displaying art,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We plan to provide more digital art experiences with The Frame, contributing to the expansion of the art ecosystem and pushing the boundaries of technological integration within the art world.”







Samsung’s exclusive booth features The Frame Wall, with 14 models of The Frame displaying works of art that showcase their exceptional QLED 4K picture quality. Inside the booth, a Highlight Zone displays the wide range of remarkable artwork available on Samsung Art Store, while an interactive space called “Find The Frame Zone” allows visitors to enjoy discovering The Frame hidden among real artworks, hung side by side.



The Frame Lounge is also offering two live discussion sessions (titled “The Frame & Chat”) across two days, hosted by Daria Brit Greene, curator of Samsung Art Store, Samsung’s digital art subscription platform. The first interview is with Angelle Siyang-Le, Director of Art Basel Hong Kong (June 11) and the second is with Irene Kim, Global Head of VIP Relations, member of the Art Basel Management Board (June 12). Attendees can hear the insights of these two Art Basel leaders on the trend of art and key highlights of the show, as well as learn more about the meaning and goals behind the collaboration with The Frame.



In addition, to celebrate The Frame’s selection as Art Basel in Basel’s first official visual display partner, Samsung is hosting a session featuring prominent influencers, including Fritz Proctor and Geneva Vanderzeil, which gives them the opportunity to view the exhibition and experience The Frame for themselves.







The Frame was designed with art at the forefront. When it’s not in use, the TV can be used as home décor by displaying artworks or pictures on a premium, QLED 4K screen. And thanks to its Matte Display, users can admire the art clearly, even in bright rooms, making it look even more like a real work of art. Through Samsung Art Store, subscribers have access to over 2,500 artworks from renowned artists, museums and industry tastemakers around the world.





About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.



About Art Basel
Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, and Paris. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital platforms and initiatives such as the Art Basel and UBS Global Art Market Report. Art Basel’s Global Media Partner is The Financial Times. For further information, please visit artbasel.com.





1 Event is open to the public from June 13 to 16, after VIP opening from June 10 to 12.​

Created by French start-up Histovery through exclusive sponsorship by L’Oréal Groupe and in partnership with Samsung Electronics, “Notre-Dame de Paris: The Augmented Exhibition” has become a global success, driven by the unique, immersive experience made possible by Samsung Galaxy Tab Active series1 tablets. The exhibition has attracted nearly half a million visitors in cities such as Paris, Washington, Montreal and Dubai — and most recently at London’s Westminster Abbey. Starting July 2, the exhibition will move to Seoul, South Korea for a two-month run at the National Palace Museum of Korea, giving visitors the opportunity to discover more about one of France’s most beloved monuments.

An Exhibition Both Physical and Augmented ​

“Notre-Dame de Paris: The Augmented Exhibition” presents an exclusive dive into the cathedral’s heritage — from the laying of the first stone in 1163 to the ongoing restoration efforts, all through the eyes of today’s builders. The exhibit was designed and produced by Histovery in collaboration with public institution Rebuilding Notre-Dame de Paris, and thanks to the sponsorship of L’Oréal Groupe. In what will be a first in Korea, this unique experience combines physical scenography and augmented reality, presented on the all-new Galaxy Tab Active5 and HistoPad solution, alongside thousands of other Galaxy Tab Active series tablets supplied by Samsung and operated by Histovery for all its projects.



Hosted at the National Palace Museum of Korea, a former royal residence dating back to the 14th century, exhibition visitors will use the Galaxy tablets to scan the 21 “Doors of Time” and discover 3D reconstructions of the cathedral at several key moments in its history. Seoul visitors will also have exclusive access to a reconstruction of Notre-Dame de Paris in its current state amidst renovations, as the HistoPad solution has been updated to reflect the latest restoration effort of the building’s iconic spire.

Samsung Technology Meets History​

This exclusive experience is made possible by Samsung’s versatile Galaxy Tab Active5 tablets, built upon Samsung’s rich heritage of creating premium ruggedized devices and equipped with an immersive display that fully enables the realism of the content.



Galaxy Tab Active5 is a ruggedized tablet designed for demanding environments and created to withstand extreme conditions, thanks to IP682 water and dust resistance and next-level durability with MIL-STD-810H3 military standard compliance. It offers an enhanced experience courtesy of its compact, ergonomic format, while simultaneously boasting robust design that ensures it can withstand harsh environments and accidental drops with its protective cover. Created to endure severe conditions thanks to its ruggedized design, the tablet offers an enhanced experience with its compact, ergonomic format.



Boasting the processor power4 and resolution5 required to render highly realistic details in 3D, Galaxy Tab Active5 tablet brings to life the meticulous research work carried out by Histovery’s committee of scientific experts, offering an experience that is both immersive and educational. Visitors can experience a smoother viewing experience with a refresh rate of up to 120Hz,6 further contributing to the images’ realism. The tablet’s long-lasting, removable battery ensures uninterrupted use throughout the day, supported by fast charging7 and enabling up to 16 hours of video playback8 — the equivalent of three to four visits.



The partnership not only enhances the visitor experience, but also exemplifies Samsung and Histovery’s commitment to preserving cultural heritage. Through cutting-edge mobile technology and sustainable initiatives, Samsung prioritizes safeguarding history for future generations, fostering a deeper connection to the past through meaningful innovations.



“We’re delighted to be part of this ambitious project, harnessing our innovative mobile technology at the service of history. By creating this truly immersive experience, our hope is to bring to life the renowned history of Notre-Dame de Paris at a global level, sustaining one of the greatest architectural stories out there,” said Frédéric Fauchère, Director & Head of B2B Mobility Division, MX Business at Samsung Electronics France.



“This augmented exhibition sponsored by L’Oréal Groupe celebrates the extraordinary history and splendor of Notre-Dame de Paris. Thanks to the innovative format of the HistoPad, visitors of all ages can delve into the cathedral’s 850-year history, reliving key historical moments from its construction in the Middle Ages to its ongoing reconstruction today. We are very grateful to Samsung for making this exhibition possible and we are honored to present it at the National Palace Museum of Korea, especially this year which will be marked by the reopening of Notre-Dame,” said Bruno de Sa Moreira, co-founder, CEO and executive producer of “Notre-Dame de Paris: The Augmented Exhibition.”



Visiting 15 cities across four continents, the exhibition will travel for the duration of the restoration project before the reopening of the cathedral to the public on December 8, 2024.



For more information on the exhibition, please visit




Exhibition Details:

• From July 2 to September 1, 2024. Free admission for all.
• Opening hours: open every day, from 10 a.m. to 6 p.m. Last entry one hour before closing.
• To accommodate Korean and foreign visitors, all content is available in 13 languages: Arabic, Chinese, Czech, English, French, German, Italian, Japanese, Korean, Polish, Portuguese, Russian and Spanish.
• Inclusive versions are available for people with visual or mobility impairments.

About Histovery
A French Tech & French Touch start-up, Histovery is at the cutting edge of innovation, using augmented reality to enhance heritage. HistoPad, our evolving “Augmented Visit” service on tablet, revolutionizes the visitor experience in situ through immersive 360° reconstructions and interactive content manipulation, always carried out with rigorous respect for scientific knowledge.

HistoPad is now available at over 20 of our heritage sites, serving nearly three million visitors a year. More information at www.histovery.com and www.notredamexpo.com.



About the National Palace Museum of Korea
The National Palace Museum of Korea, an affiliate of the Korea Heritage Service, opened its doors on August 15, 2005 to commemorate the sixtieth anniversary of Korea’s independence from Japanese colonial rule. It houses and exhibits some 88,000 items related to the Joseon royal court and Korean imperial court. With the aim of conveying the historical and cultural significance of the Joseon royal and Korean imperial families, the museum scientifically and systematically conserves and restores its collection and organize diverse related exhibitions in a timely manner. It also operates a range of educational programs and is working to vitalize exchanges with other institutions both in Korea and abroad. More information at https://www.gogung.go.kr.



About L’Oréal
For 115 years, L’Oréal, the world’s leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world. Our purpose, to create the beauty that moves the world, defines our approach to beauty as essential, inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 37 international brands and ambitious sustainability commitments in our L’Oréal for the Future programme, we offer each and every person around the world the best in terms of quality, efficacy, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality.


With more than 90,000 committed employees, a balanced geographical footprint and sales across all distribution networks (e-commerce, mass market, department stores, pharmacies, perfumeries, hair salons, branded and travel retail), in 2023 the Group generated sales amounting to 41.18 billion euros. With 20 research centers across 11 countries around the world and a dedicated Research and Innovation team of over 4,000 scientists and 6,400 Digital talents, L’Oréal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse. More information at https://www.loreal.com/en/mediaroom.



About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems and memory, system LSI, foundry and LED solutions and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.







1 Galaxy Tab Active3 and Tab Active5.
2 Water and dust-resistant with an IP68 rating. Water resistance based on lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Rinse residue/dry after wet. Not advised for beach or pool use. Dust resistance based on lab test conditions where device is exposed to 2kg/m³ of active dust with a pressure under 2kPa for 2 hours in a vacuum chamber.
3 MIL-STD-810H: Testing against specific environmental conditions including altitude, humidity, immersion, salt fog, dust, vibration, drop, etc. MIL-STD-810H is a standardized form of testing designed by the US military to accurately assess device limitations. Real-world usage may vary by specific environmental conditions used in the testing. Extreme conditions not guaranteed.
4 5nm Octa-Core Processor.
5 Display Resolution: 1920 x 1200 (WUXGA).
6 Screen refresh rate varies depending on the app used and certain apps may not support up to 120Hz. Adaptive refresh rate supports up to 120Hz, which adjusts motion smoothness automatically as needed, while Standard refresh rate supports a 120Hz screen refresh rate.
7 Fast charging requires a power adapter or POGO charging dock providing electric power of 15W or above.
8 Actual battery life may vary depending on network environment, usage patterns and other factors. Based on Samsung’s internal test results for video playback time under controlled test conditions.​