It's not about what Apple did or does, because quite frankly I loath AT&T's coverage area in Polk County, FL.
However, if the contest ends up with the phones only being given away in large cites, ie. Miami, New York, Las Vegas, etc...I would personally feel disrespected and left out. I don't care if they even pick a small town in Washington state that it would be physically impossible for me to find. At least it would be enough for me to not lose respect for Verizon and still want to support them.
I'm talking about perception and feelings here. Not facts or logic. If Americans only cared about facts and logic when making purchases there would never be a single boycott. Also, even great salesmen and PMA speakers acknowledge that sales are emotionally driven most of the time. Especially for luxury items such as cell phones. No one 'needs' a cell phone. Especially a phone on the scale of a Droid or an iPhone that costs up to and over $100usd per month.
I'm just simply stating that if Verizon only drops phones in such large cities where the chances of a "Droid Hunter" finding them are very rare....I'd feel like they strung me along and wasted my time. Sometimes it's better not to get people's hopes up and let them down, and just consistently treat them like dogs, like Apple does. Since I feel that Verizon is a better company than Apple, I hold them to higher standards.