The problem with that assertion, is that advertising is not a science, but more of an art. There is no objective "this will work, that will not"... advertising is subjective. They may think they have the best $10 bajillion dollar ad campaign and it could very well flop... vs some stupid $100 viral video some acne-faced pre-teen nerd threw together while he was bored one Friday night.
You mean like 10 bloggers having HTC EVO phones and posting their experiences to the internet for everyone to see?


