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I don't think so as the pre-installed version 9 worked that way too.I wonder if that is a function of their latest version update.
What phone do you have? LG G3?I just downloaded today's FAOTD, Word Games Pack. It did not ask to approve permissions, it goes straight to Install. It does not appear on my list of downloaded Apps. Could it have to do with Kit-Kat?
No phone, just a Sony Experia Table Z. This doesn't sound like a device issue. BTW Google Play has an App Of The Day as well. They ask you to accept the permissions before you download.
That sounds like it's not so much a "Google gives away a free app like Amazon" as it does a "Some third party spams your notification bar with yet another ad".