We do normally have the cheapest price. If we don't, then we will price match it, as long as there is no mail in rebate involved.
Verizon and the other carriers can set the prices at their stores however they want, because they have less of a loss.
Essentially, the way the trend is, is generally people don't buy phones at full retail or with a 1 year contract. Best Buy knows this and instead chooses to lower the 2 year price on phones instead. That's why our 2 year pricing is better.
Not to say they should charge more for 1 year or retail, but I would speak with your pocketbook, if they are going to charge more and not match the pricing, then tell them that and go to Verizon. In the end, the customers do have the power