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That is probably driven more by the output of your charger than the cable itself. Get yourself a charger that has 2A output and you should be fine.
The adapter you plug into the lighter is probably the issue... It probably has a low output, maybe 0.5 amps. If you get a new adapter that has a higher output, like 2 amps, your problem should go away. If you look closely at the adapter it should say somewhere on it what the output is. The actual usb cable you plug into the adapter shouldn't matter.

What rate does it charge at when connected to a pc usb port?
"Charging (USB)"
is showing when the phone is charging e.g. on a PC's USB plug.
It means slow charging with trickle current with up to 500mA amperage.
Harry
I do not get the suboptimal charging notice when plugged into my laptop's USB connection.


look for the HTC car charger C300.
Harry
Could be the one ... looks like the HTC C300 http://shop.htcpedia.com/htc-cc-c300-dual-usb-to-dc-car-adapter.htmlIs this the one?
HTC MicroUSB Car Charger With Dual USB Ports