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EVO commercials

Well it's a lot easier for Apple to market their iPhone because they're only pushing one phone, ATT gets face time because it's only on their network. HTC has many phones on many carriers, not so easy.
 
its about damn time!!!

honestly though, they keep selling out of EVOs so fast that i can see why they didn't make the huge marketing splash that we all sort of wanted to see, its been doing fine on just word of mouth
 
First is video calling to any device or home computer in the US! Don't let the iPhone steal the thunder here! They were obviously not first....

I still don't like Sprint's commercials......They just seem to miss the cool factor and the have to have it now vibe.
 
How big is the screen in comparison to other phones, how cool and customizable is Android, how fast do web pages load, how easy is it to switch between apps, how easy it is to switch between screens, how cool is it to have live wallpapers...
 
acp said:
How big is the screen in comparison to other phones, how cool and customizable is Android, how fast do web pages load, how easy is it to switch between apps, how easy it is to switch between screens, how cool is it to have live wallpapers...
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Now that makes me want it, or at least find out more about it!

First is 4G that plays well with 3G. What the heck does this even mean. lol

Throw up a split screen with someone on AT&T looking up an asnwer online that will help them win a million bucks and then on the other side of the screen show someone on Sprint using an EVO searching for the same thing on 4G. They need to show visuals of what the heck they are talking about........

Even show the animated weather screen on Sense for some visuals and the wonderful widget options....RSS feeds right on your home screen. Stock Quotes. Video games on the large screen.....They have it all out there for them, they just don't know what to do with it!

Streaming video on AT&T with lots of loading and messed up pictures, then the EVO on it's kickstand streaming some awesomely clear video on 4G......

Come on Sprint, get a new advertising company if you want to compete with the big boys!
 
Sprint too soft on their EVO commercials,show the phone up close more and let it do its thing.
 
That commercial would score an A+ on ANY marketing exam. It focuses on its target audience using the old "sandwich" method. Follow me here...

"First is fast". That's all most consumers will care about anyway, right?

"First is 4G, that also plays nice with 3G" Everybody knows that 4 is larger than 3, so thats gotta be a good thing, right?

Then they move on to more advanced features with the live streaming and HDMI references. But you'll notice at the end they dumb it down (again... for the masses) with the kickstand. I literally LOL'd at the sandwich as I saw it being made.

Face it, we forum members are all what you'd consider ADVANCED EVO USERS. I listened and studied what people who stood in line with me in the wee hours of 6/4/2010, and most were wow'd by the large screen (with kickstand for viewing movies/TV) and the promise of 4G speeds. Not one person commented on the dual cams, Android customization/multitasking, live wallpapers, or 30fps cap.

The masses want fast/cool/new. The EVO fits that space. Sprint's commercial was spot on for what they wanna do... sell lots of EVOs!
 
Its a good commercial but still not on the "brainwashing" level of Apple.

Apple ads have a great way of sucking people in.. interesting, quick to the point, etc..
 
InkedMuscle said:
Its a good commercial but still not on the "brainwashing" level of Apple.

Apple ads have a great way of sucking people in.. interesting, quick to the point, etc..
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Keep in mind that 30 second national commercial costs can START at $250K. Sprint would have to sell 1,250 EVOs (at contract price) to cover that ONE commercial. They can't afford to NOT be quick and to the point.

That's probably why we've seen so many web ads for the EVO. Much cheaper and can reach a targeted audience easier.
 
That commercial would score an A+ on ANY marketing exam.
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a commercial doesn't exist in a vacuum, it exists within a broader marketing strategy, and sprints has been puzzling, theres no A+ without an explanation of strategy based on the data.

now, it may make an A+ on an advertising exam :) but it would only be one part of a marketing exam
 
cabbie said:
a commercial doesn't exist in a vacuum, it exists within a broader marketing strategy, and sprints has been puzzling, theres no A+ without an explanation of strategy based on the data.
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Well think about it... Sprint is the #3 US carrier. They know that. They know they can't afford or even try to woo millions of AT&T and Verizon customers in one fell swoop.

Sprint experienced a mass exodus of customers not too long ago. I see part of their strategy: keep existing customers... attract some new ones. I'm sure there's more to it than that. Of course we as seasoned Android users will want to see "more" out of those commercials, but face it... they're not FOR us. We've already gotten our EVOs.
 
They know they can't afford or even try to woo millions of AT&T and Verizon customers in one fell swoop.
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thats why i submitted that this commercial can really only be graded in the context of a broader strategy, from a marketing standpoint. i can only hope sprint has crafted a multi-pronged approach thats rooted (no pun intended) in real data and that things are going according to plan. from the looks of how fast EVO is selling out, it seems to be working for now

i did see the commercial tonite on FNN, which made me happy
 
Joppie said:
That commercial would score an A+ on ANY marketing exam. It focuses on its target audience using the old "sandwich" method.
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Excuse me??

It's target market IS Evo owners and others familiar with it to help with viral marketing for Sprint.

How many times was the product mentioned? Was the product Sprint or Evo?

This is the day of the DVR and most upscale customers caught no more than the first 3 to 5 seconds of that beauty.

And the product name seemed to be: "First."

And the next thing was "fast."

At 5 seconds, it was pure buzzwording - time it for yourself - "...4G that plays nice with 3G as well."

Bang. There's your limit. You've either hooked them or you haven't.

And you'd give an A+ for that?

I'd fire the morons that made it. Then I'd fire the moron that hired them.

Sorry - this was a reinforcement ad targeted strictly at existing fans.

And it was a bad one by every marketing metric.

PS - If you think you get more than 3 seconds to sell a new idea, wrong.
 
Thats like saying the devil just came into my house and gave my soul back. Show us a link or it never happened and you don't exist to me. (all joking too so you don't take it wrong) ok laugh now.
 
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