Thanks for the help so far! Ok, here's what I've done:
Installed SDK and ADB (on Win7 x64).
Installed the three drivers from here:
http://optimusv.wikispaces.com/ADB+-+Android+Debug+Bridge.
Checked "unknown sources" on my phone.
Connected my phone to my laptop and clicked "turn on USB storage".
Pulled up command prompt in C:\Users\Ry\AppData\Local\Android\android-sdk\platform-tools
Typed "adb devices" and got "A10000194146D9 device".
Typed "adb shell" and got a $.
Typed "su" and got "su: permission denied".
Typing in "grep hitachi" or "grep novatek" gets "grep: permission denied".
Tried typing "adb shell dmesg | grep hitachi"/novatek and get "'grep' is not recognized as an internal or external command, operable program or bath file". But I'm not sure I'm using the right key for the vertical line. I shift clicked the key with the backslash and the vertical line with a gap in the middle.
BusyBox says phone needs to be rooted before I can install it.
This is all just attempting to determine my phone's version and screen before I can even root it since the guide says it's a good idea to do so. Do I even need to do this?