Well branding normally doesn't bother me. Coming from the iPhone, I just feel that carrier branding just doesn't add anything to phone. I have the AT&T version, and it has the AT&T globe thing on the black plate. My first reaction is I want to remove it (again coming from the iPhone), but now it seems okay to me. Now with the Verizon Logo on the home button... I am not sure I could look at it. Some people don't care, but I think it doesn't go with the design of the phone.
That's exactly why Verizon put the logo on the button. Samsung made it too easy for people to just switch out the back cover. Even their own Flip case replace the back cover.