We need to remember that with the initial release of any new technology, the pricing will be very high. That's because the manufacturer needs to recoup the investment in research and development. And there are also royalties, and the like, which are constants that are usually paid on a per unit basis. They want to get their money back as fast as they can just in case the product flops.
While it's true that some manufacturers gouge the market if they can get away with it, the selling prices will fall as a result of competition, cost margin reductions, and so on. I think that's one reason manufacturers are constantly releasing new products...they have effectively convinced the marketplace that high prices for the newest product equates to the best products. I have found that to be an illusion. The best is not always the newest.
Good, in depth, research goes a very long way towards filtering out the market-speak from the facts. Going with the mainstream will often result in a much less than satisfactory buying experience. Micro$oft and Apple are good examples, in my opinion. They are masters of market-speak.
I never trust only what a manufacturer says about anything!