If you're using Google Now and have access to a jellybean device, the Google Now update let's you manually choose your favorite sports teams in options. I added Broncos and Eagles and it carried over to my phone.
I asked Google now the pirate games score and get a card instantly before and during all games. Basically when you ask it anything, it prioritized and remembers your interests.
Same when I look up an event or an address on my Google logged in pc, when I get in my car and card pops up with that location, traffic info, and option to start navigation.
Kinda freaky actually. It pops up at 5:30am and knows I'm going to work.
Not sure if this is any different?