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Uncarrier 4.0


Elite Recognized Moderator
Oct 29, 2013
Huntsville, AL
Anyone else watch the CES presentation? I'm loving John Legere's attitude - and every stage of Uncarrier as they roll it out.

The Big News of today's announcement (well, aside from offering the fastest, most consistent data network, and having the best quarter of the past eight years, and offering all of their phones for $0 down (for qualified customers, of course) is that T-Mobile will reimburse you for up to $350 per line for Early Termination Fees charged by the Other Guys and offer up to $300 per device trade-in to help you get started with their service. And this will apply to family plans as well - the cap is five lines, so T-Mobile is willing to put up $3250 to get you and yours as a customer.

Here's the full details on version 4.0 (from the T-Mobile Newsroom):

LAS VEGAS — Jan. 8, 2014 — One year ago at International CES, T-Mobile US, Inc. (NYSE: TMUS) threw down the gauntlet, promising relief for customers fed up with a broken, arrogant wireless industry. Since then, the company has delivered on its promise with a relentless barrage of Un-carrier industry innovations.

In its latest move, T-Mobile is eliminating one of the last remaining obstacles for individuals and families wanting to switch from AT&T, Sprint or Verizon to the Un-carrier by offering to pay off their early termination fees. With an eligible phone trade-in, the total value of the offer to switch to T-Mobile could be as high as $650 per line.

“We’re giving families a ‘Get Out of Jail Free Card,’ said John Legere, president and chief executive officer of T-Mobile. “Carriers have counted on staggered contract end dates and hefty early termination fees to keep people bound to them forever. But now families can switch to T-Mobile without paying a single red cent to leave them behind.”

Customers have been flocking to T-Mobile for its no annual service contract Simple Choice Plan, industry-leading JUMP!™ upgrade program, unlimited global data at no extra charge in 100-plus countries, and most recently for Free Data for Life on every tablet — up to 200 MB of free 4G LTE data every month for as long as they own their tablet and use the registered device with T-Mobile. But Nielsen research suggests up to 40 percent of families hold back from switching because of high early termination fees (ETFs), and a recent online poll conducted by GigaOM suggests that 78 percent[ii] would switch to T-Mobile if their ETF was paid. ETFs can cost as much as $350 per line. Multiply that two, three or four times for a family, and switching becomes an extremely expensive proposition.

“Carriers like to make you think you’re just signing up for two years with their family plans, but with staggered expiration dates and early termination fees, they’re really locking you in forever,” said Mike Sievert, chief marketing officer for T-Mobile. “Now, families are free to switch without worrying about early termination fees. And by switching to T-Mobile, a family of four can save $1,880 over two years compared to an AT&T shared family plan[iii].”

Here’s how T-Mobile’s offer to pay off these fees works:

Starting tomorrow, customers from the three major national carriers who hand in their eligible devices at any participating T-Mobile location and switch to a postpaid Simple Choice Plan can receive an instant credit, based on the value of their phone, of up to $300. They then purchase any eligible device, including T-Mobile’s most popular smartphones, now priced at $0 down (plus 24 monthly device payments, for well-qualified customers). After customers get the final bill from their old carrier (showing their early termination fees), they either mail it to T-Mobile or upload it to Coming Soon. T-Mobile then sends an additional payment equal to those fees, up to $350 per line. Trade-in of their old phone, purchase of a new T-Mobile phone and porting of their phone number to T-Mobile are required to qualify.

This offer to pay early termination fees provides families with a quick way to escape carrier contracts that have deterred them from pursuing a better and more affordable wireless experience with T-Mobile.

T-Mobile is also making it easier for its longtime customers to migrate to Simple Choice plans as well without incurring any migration fees. To qualify for this option a current customer under contract trades in their current device and purchases a new T-Mobile device and switches to Simple Choice. In addition to waiving the migration fee, T-Mobile will also eliminate the existing annual service contract for that customer’s line.

With a Simple Choice Plan from T-Mobile, families start with one line at $50 per month for unlimited talk, text and Web with up to 500 MB of 4G LTE data. They can add a second phone line for $30 per month, and each additional line is just $10 per month. In short, a family could get four lines for just $100 per month (plus taxes and fees). The potential savings are so significant that if every single AT&T, Sprint and Verizon customer switched to a Simple Choice Plan, T-Mobile estimates they would save up to $20 billion [iv] collectively each year.

In addition to great family plan savings, individuals and families can also enjoy an incredible wireless experience thanks to T-Mobile’s rapidly expanding nationwide 4G LTE network– now the fastest[v] in the United States. For more information, visit the T-Mobile newsroom.

Head to Switch Carriers without Early Termination Fees | T-Mobile for more info or to get started with the switch!
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It was a fun presentation. I especially loved how he used AT&T's promo, to lure T-Mobile's customers to switch, to sell T-Mobile.

Basically, for those that didn't see, he said you can no try T-Mobile with no risk. Come to T-Mobile and let them pay off your current ETF. If it doesn't work out, AT&T will pay you to switch from T-Mobile (though he also pointed out that the average family on a two year contract will pay $1800 more on AT&T).
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Up to $350 ETF credit per line is quite generous, and I've heard the CES presentation went well.

Will there be an Uncarrier 5.0?
He had made a remark about ATTs sponsored data program and had said that's going to be an issue so I hear Uncarrier 9 or something calling.
So idk if he just said Uncarrier 9 for chuckles but there's more pain points in the industry I see him attacking and it's pain points he's going for.
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I dislike the legal mumbo jumbo, to me it does not sound like that much of a savings.

If you have a att branded s4 you will get $300 for it and then still need to buy it back from them at 650?
I might not have read through it enough but that was the gist I got while skimming the article.

But without this deal you'd be stuck with a several hundred dollar ETF and $624 out of pocket for a new device with T-Mobile. Uncarrier 4.0 may not pay for all of the transition, but it definitely helps. And once you're on T-Mobile, you'll likely be saving money each month over AT&T's comparable plans.

After each of the previous Uncarrier announcements, I've seen literally hundreds of people on social media talking about how they'd totally switch if they didn't have to pay a $300 ETF. Well, now they don't have to.
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You've been saying that forever, O. :p

Haha true! I was going to get the Nexus 5(I have mixed reviews about it) and go to T-mobile but decided to wait it out. To me it was never about if I'm changing carriers...it was a matter of when. It's a new year and I'm interested to see some new tech. Don't worry I'm definitely making the switch this year. :D
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Haha true! I was going to get the Nexus 5(I have mixed reviews about it) and go to T-mobile but decided to wait it out. To me it was never about if I'm changing carriers...it was a matter of when. It's a new year and I'm interested to see some new tech. Don't worry I'm definitely making the switch this year. :D
There is always new tech just around the corner, 2 years ago, the nexus 4 was coming, then when it was here in the spring the S4 will be here. Then oh the nexus5 is on the way, now its the S5.:p
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has anyone actually tried doing this yet? and also i found this quite interesting:

Update: A few clarifications we got from T-Mobile – Yes, the device trade-in is mandatory. However, it doesn't matter what device you have as long as it powers on, isn't cracked, and isn't water damaged. Yes, even crappy feature phones – you just have to give them something.
T-Mobile Announces Un-Carrier 4.0
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