This is an interesting poll. Obviously, Samsung has basically made the screen too bright. I, like others, keep my phone on 0 unless I'm outside in the sun.
Brightness has no effect on the quality of the image. It's only personal preference.
Because I still have 20/20, I turn off the brightness and it's still brighter when placed side by side with my iPhone 4 set to 80%. It's Retina display is overrated.
If you're not using the auto brightness feature, you can put your finger on the top of the screen and right before that pulldown menu comes up, you can slide your finger left or right and adjust the brightness.
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