A lot of people have been complaining about the $800 dollar cost of the XOOM. They say that Motorola should price the XOOM in the $500-600 dollar range so they can be cheaper than the comparative Ipad. This probably won't happen because Motorola has a superior product and they know it. They don't want to be a cheaper, value option to the Ipad. They want to go toe-toe with them because they believe the XOOM is a better device than the Ipad. I heard a lot of people say, "Why should I pay this much for a XOOM when I can get an Ipad for the same price or cheaper". Well, the answer to that question is because judging by what I have seen so far, the XOOM will be light-years ahead of the Ipad and unless Apple does an overhaul to their very vanilla iOS, the XOOM will be better than Ipad 2 as well. Motorola doesn't want to be fed table scraps from Apple's table. If Motorola dropped their price from $800 to $600 or came out the gate at $600 dollars, they would be viewed as a cheap Ipad alternative. Motorola would not be able to build that same brand loyalty if they started wavering on the price. Part of Apple's success is the fact that they set a price and stick by that price. Because of this arrogance, people actually started believing that the products were superior because they were more expensive. A lot of Apple consumers like to feel superior to others by owning a high end device with a high end price tag. Today, Apple users are paying a premium for the Apple logo. Motorola feels that the XOOM has what it takes to have that same kind of allegiance (I know that sucks for us consumers). I guess time will tell. I plan on buying a XOOM myself. I would pick a XOOM over any of the current Ipads (and probably over Ipad 2 also). I'm not rich by any means, so $800 dollars is a lot of money for me. Do I think that tablets in general are overpriced? Hell yes! But I also think that gas, cars, TV's and a college education are generally too expensive. But based on the market, the XOOM is priced right on the money. Now I don't advocate for anyone to spend money that they can't afford on a device. If $800 dollars is too steep, please don't buy it. In this economy we can't be doing stuff like that. Get a $500 Ipad instead. But just know that you can't compare the XOOM price head-to-head with a $500 or $600 (or any of them really) Ipad because we are talking apples and oranges. Ok, I'll get off of my soap box now!