RockoDog
Android Enthusiast
I've seen Sprint and Verizon commercials during the tourney. That's a CBS thing not a NCAA thing. Who knows???![]()
OK, but I don't see why you'd plan a big ad campaign on other channels when everyone will be watching the network that doesn't show them?
Basically saying that they're gonna have a big release because of the NCAA championship doesn't make sense.
From a marketing / advertising standpoint, the tourny would be a perfect advertising platform. You have a large captive audience- you get bigger bang for your buck, rather than advertising on say Two and a Half men - same network, larger audience and target demographics.
It doesn't matter if ATT sponsor the NCAA, they don't control the advertising, CBS does.
Just like with the Superbowl, the telecast may be sponsored by abc company, but their competitor xyz will still adveritse, because Fox controls the ads and recieves the revenues, because they paid for the rights to air the programming - and they recieve the sponsorship dollars as well.