Twin Prime
Well-Known Member
At least for the next 5 to 7 years I dont think they will get rid of metro brand, 3 main reasons
1st name recognition, while metro was not top of the heap it does have a good name for cheap service, and even cheaper phones but thats another story.
2nd they have a 3-4 year commitment with the cdma/volte aspects of metro.
and 3rd I think they will make more money by keeping metro as a separate entity and giving the illusion of choices.
I agree. That's what any sane CEO would do. Sprint has been at it for a while. But Legere might just be radical enough to rebrand sooner rather than later; the more I think about it, the more I think he would rebrand.
There are two schools of thought. 1) Gradual change so the public doesn't get confused or upset. 2) Make your sweeping changes up front - people have short memories and will get over the changes relatively fast.
So, I'll make a wild, speculative prediction. One brand identity in 2 years.




