edit..... If you guys think the effect is a gimmick, go to your best buy or whatever and check it out. The comparison to dvd vs blueray is silly. They are formatted different. 3D is an effect, yes 3d has grown over the years and become quite better, but in the end its still an effect. Lets not forget, 3d is still 2d that tricks the brain into seeing 3d. There is no image or piece of film that is true 3d, its all flat. A pop up book, true 3d.... A movie, 3d effect. I do think material shot specifically for 3d of course will be better, but its a phone, how much of that are you going to truely enjoy? I mean,it would be nice to give collected wallpapers and video the 3d treatment, or even browse the web in 3d could be fun, I dont know, i dont even know how good 3d looks on this phone anyway.