Just wanted to throw this out there, gadgets have always historically been a guy thing... I mean, walk into a best buy and head to the home theatre section. You'll see tons of guys drooling over hdtv's, and very little women unless they are in tow with the men. That's just the way things are...and ways of thinking take a long time to change.
Now please don't jump on me here, this is just an accurate representation of what things historically are.
Tapatalk. Samsung Moment. Yep.
You are talking about techies and gadget fans. Maybe historically, there are more guys who are passionately into these things than females (although I'm guessing the proportion of female techies is increasing or more than you think).
However, we are talking about marketing Android phones to females in this thread.
My view is that with regard to the general consumer crowd, who may not have a consuming passion for tech or gadgets, but who certainly would be interested in having a good and usable smartphone (email and texting, social networking, browsing the net, keeping in touch with the news, some app use), the split between male and female is more even.
Just because these people don't go around reading the latest tech and gadget news, or regularly hang around the tech section in a store, doesn't mean they are totally ignorant. When they decide they want a smartphone for themselves, they'll think about the available choices, read up a bit, maybe go talk to techie friends they know.
There is no need to pander wholly to the techie crowd in marketing Android. Android phones and the OS are perfectly usable by "normal" people, male and female. You just need to let the public KNOW that, through appropriate marketing, so that Android phones are in their minds when they go smartphone shopping. Then you'll find them asking you about Android, because they'd seen some ad that intrigued them.
In fact, if you want to talk about stereotypes, here's one more: more guys tend to drool over flashy sports cars than females, most of whom prefer a practical, well-performing, reliable, economical and fuel-efficient car. Of course looks are important, but they don't need sportscar-type lines and curves.
So would more guys than females go for the flashy and expensive iPhone 4? If Android were marketed as being eminently practical and usable for "normal" smartphone users, and even better at many tasks, would more women go for these phones, since they are less likely to succumb to Apple's hype and style over substance?
Just a thought for further discussion.
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I think I read that iPhone users were evenly split (pretty much) while women were around 35% of the Android userbase? 
