I think I want to go in store for this purchase....just to have my hand held a bit in case I have a question or two....and want my contacts transferred etc. But since I'm doing the family plan with my wife we will both need to be off from work on release day. I've never been looking for a phone on it's big release day before...so...if I were to pre-order the phone....as I ASSUME I will be able to do....will they hold it even if I don't show up the first day? Btw....whether or not there are lines is open for debate....but it looks like one things for sure....there's gonna be a media blitz that will do this phone justice! I guess it's just human nature that everyone wants to be the first kid on the block with a new phone....and they want everyone else to be envious of their new toy. I'm not totally immune to this feeling....and yet....I just want a great phone that I will be happy with....even when no one is looking! LOL