I never was a huge fan of fast food but it was an attractive option when my wife and I worked two jobs with four kids at home. Some were better than others for food quality. In direct competition with other fast foods, their products decreased in quality as an attempt to compete in price. As a result, they all have a miserable product to offer nowadays. I'd pay more for a fast food meal if it was decent.
When we had the time, we'd grab dinner at a small local chain burger place that had maybe six stores in town. They served a great burger and fresh cut fries. Fast food there meant a ten minute wait or longer. Everything was made after you ordered it and it was at least 50 to 75% more expensive than other similar establishments. It was worth the drive, the wait, and the price for quality food. I think there is one store left.