Stuntman
Android Expert
Just to clarify... I'm a guy. lol Does my avatar really throw people off that much?
Just to clarify, I'm a human. Hopefully, my avatar doesn't throw people off.
Anyway, Apple's success is partly due to their creating a simple product that works well and provides a nice experience for most people. They don't try to do everything, just enough things very well.
The iPhone is also the first smartphone that reached a wide audience. Partly, it's simplicity for such a potentially complex device allows a large number of people easy entry into the smartphone market. Also, their marketing of the product and brand creates public awareness. A year ago, when I decided to get a smartphone, I have heard of iPhones, but little else. It wasn't until I went to the store that I realised there were other options. I eventually got a Nokia and then switched to an Android. Over the past year, people who are not familiar with smartphones kept calling my Nokia and Android an iPhone.
Right now, someone who has never used a smartphone, but who is thinking of getting one likely has heard of the iPhone, but probably not any other smartphones. Things might have changed somewhat with Android's popularity increasing.
I would imagine the same thing is happening with tablets. You show a tablet to someone who doesn't use one and they may call it an iPad. Being first the market with a very successful product really helps the brand.