I got to ninja my local corporate store. Not 10 minutes before the announcement, I called and they said the release was pushed back
Now, after I saw the PR, I called back (got someone different on the phone though) and asked again. Same answer - they said it was pushed back. I mentioned the press release, so the lady talks to someone, comes back and says, "Yup, it was JUST released, we'll be selling them tomorrow!"
Going viral > corporate communication